Heirs Holdings, an Investment Company owned by Tony Elumelu has disclosed it recently committed an angel investment to Silicon Valley start-up Wonderloop Incorporated to support the development and expansion of its custom video-profile platform.
The seed funding is expected to support experimentation and prototype development to accelerate the global adoption of the video platform.
A statement by the firm explained that the investment would be disbursed as a convertible loan directly to Wonderloop.
How it works
Wonderloop is the world’s first video-profile identity platform. Unlike Skype and Face Time people comnect via short 10-15 second video-profiles. The idea basically is to replace the static “About Me” images and bios we see in profiles with a short video.
Why Hiers Invested?
“I am excited about Wonderloop’s vision of giving everyone in the world an opportunity to be seen through this dynamic cutting edge video-profile system,” the Chairman of Heirs Holdings and founder of the Tony Elumelu Foundation, Mr. Tony Elumelu said.
“We see this as an investment in a high potential tech start-up, similar to what we did previously with Planet Labs. These are the kinds of investments that create a simpler and more connected world. We want to bring lessons learned from our investments in the Silicon Valley tech space to the African tech entrepreneurs we are grooming,” he said.
There were no further details about the actual amount invested.
Wonderloop is based in Mountain View, California and will launch fully in 2015. Users only enter the platform via invites.
Wonderloop is founded by Norwegian entrepreneur Hanna Aase