Whether you’re on a plane traveling to your next meeting, taking vacation on the beach, or out on the prairie, there are five must-read books you need to bring with you. It’s a list of new bestsellers and old classics and, no matter the season, every entrepreneur should have a well-read, dog-eared copy of each on their shelf.
1. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. If you haven’t already read this, you’re missing out. Gary writes a bestseller on how to connect with your customers and beat out the competition. He’s a social media expert and lays out the social media strategies that work, including six rules for storytelling on social media platforms.
Why it’s a must read: There are individuals out there who still believe social media is a waste of time or that it doesn’t produce results. Gary Vaynerchuk’s Jab, Jab, Jab, Right Hookgives you actionable advice to run with regarding storytelling, content and social media.
Related: The 3 Best Books For Entrepreneurs to Return To, Again and Again
2. The CMO Social Media Handbook by Peter Freidman. I got to take an early peak at the book, and it’s going to be one that marketing and social media teams turn to.
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