I own shares in Vitafoam so whenever I see a story on the company I get interested. The company has in recent times placed bets on creating new and innovative products as well as introducing retail outlets with a look and feel of a GSM shop. According to a company advertorial in one of the papers they have now launched a new set of mind boggling products which I consider huge huge bets.
They are music pillows, latex pillows, spring mattress and memory/visco elastic foam that regulates blood circulation. Music Pillows?? Yeah music pillows!! And by the way I don’t have the pictures. According to the Managing Director, Vitafoam Nigeria Plc, Mr Joel Ajiga, said the music pillow was made from high quality user friendly fibre and could be connected to phones, iPods and other musical gadgets.
He said: “It lures you into sleep in a short time with high resolution music gadget and the memory/visco elastic foam regulates blood circulation.
“The good thing about the music pillow is that it gives you room to listen to your choice of music without disturbing anybody else and it is also health friendly because the phone or Ipad is not directly on your head or ear.”
Also, he said the latex pillow provides soft feel comfort and air flow through the air vents provides additional ventilation, which is therapeutic to sleeping disorders and also highly durable.
He said the memory/visco elastic foam are good, provides adequate support to all parts of the body, reduces the pressure points of the body thereby relieving joint pains, usually high weight and density benefits, regulates blood circulation, superior thermal comfort, open all releases body heat and temperature and also reduce motion transfer between two people.
He added: “In response to global emphasis on the need to conform to the requirements and protocols for environmental protection, Vitafoam has decided to embrace the project of spring mattress as the product that represents the change to environmentally friendly products ensuring sleeping comfort.”
Well, it will be interesting to see how this affects their bottom line. Vitafoam year end is September 2013.
Information from the Nation was used in writing this article.
