Video: First Bank Uses Impressive Cartoon Characters To Inform Customers Of Planned Upgrade

I thought this First Bank Ad was cool and quite ingenious. Great hippie cartoon characters with a lovely background music. It’s amazing the way they passed the message across so clearly despite muting the voices of the characters. The idea was for you the viewer to focus on the message which was better served by the actions of the characters, their cellphones, computers and ATM machines. This is a great use of social media. r