Valencia CF will become the first Spanish football club to implement in-game NFTs on Socios.com’s fan engagement and rewards app, in partnership with Chiliz, a leading blockchain provider for the sports and entertainment industry.
The launch is set for Sunday, when 100 limited edition NFTs will be minted as a tribute to one of Valencia CF’s memorable moments during their La Liga game with Atlético de Madrid.
In addition to six La Liga championships, Valencia has won eight Copa del Rey championships, one Spanish Super Cup, and one Eva Duarte Cup and is the fourth most supported club in the country, behind Real Madrid, Barcelona, and Atlético Madrid.
Those who hold 10 or more $VCF Fan Tokens and can predict the outcome of the game on Socios.com’s Predictor’ feature will receive the NFTs.
Socios.com will roll out the same kind of launch with other partner clubs in the coming weeks, increasing the chances of fan token holders being rewarded through the app and fully integrating NFTs as a Socios.com feature.
Any Ethereum-based NFT marketplace will be able to trade NFTs minted by Socios.com.
Additionally, these NFTs will serve as loyalty tools for fan token holders, as well as becoming collectables and tradable. Members of certain clubs will be able to access ‘money can’t buy experiences’ and other discounts in the future.
A total of 1.3 million fans from 167 nations use Socios.com to engage with and be rewarded by their favourite teams. In addition to more than 100 major sporting organizations from more than 20 countries, Socios.com has partnerships with FC Barcelona, Juventus, Paris Saint-Germain, Inter Milan, Atlético Madrid, Manchester City, Arsenal and the Argentina and Portugal national teams.
The Socios.com network announced Tuesday that Napoli is the newest member. The roster of Socios.com also includes the UFC, NBA, NHL, esports, and cricket, as well as big names from the F1 and NBA.
“We are very excited to launch ChiliZ and Socios.com,” said Alexander Dreyfus, CEO of Chiliz and Socios.com. “Hopefully, the Valencia CF NFTs will be a huge success as well, and this launch will make the $VCF Fan Token more valuable, in addition to bringing on board more Valencia CF fans to our fan engagement ecosystem.”
Sport fans are demanding new tools and opportunities to engage with their teams in innovative and creative ways, and the experience last week with AC Milan was a great success.