NOI Polls Limited, a research and opinion poll institute, in its latest opinion poll, said that Facebook ranked No. 1 in terms of social media and online dating platform in Africa’s largest economy.
Of the six social media platforms in use by Nigerians, Facebook ranked 1st with 91 percent, Whatsapp 73 percent, Blackberry Messenger (BBM) 20 percent, Twitter 17 percent, 2go 13 percent and Instagram 10 percent.
The results accentuate Facebook, owned by billionaire, Mark Zukerberg, as the fastest growing social network company in the world. It has a market value of over $250 billion and 800 million active subscribers as at February 2016. This eclipses rival company Twitter with a market value of $10 billion.
NOIPolls is a country-specific polling service in the West African region, in technical partnership with Gallup (USA)[ to develop opinion research in Nigeria.
Image credit Somtoo
