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DRIVING VISITORS TO YOUR WEBSITE
When someone visits your online store and checks out a bunch of products, but fails to make a purchase decision in your favor, you are bleeding money. If you want to ensure that a good portion of people visiting your website do not leave the purchasing process midway, you need to provide a decent shopping experience to the users, amongst other things.
If you have spent money on building a website that is not driving any customer to your business, then you might want to run this audit.