When someone visits your online store and checks out a bunch of products, but fails to make a purchase decision in your favor, you are bleeding money. If you want to ensure that a good portion of people visiting your website do not leave the purchasing process midway, you need to provide a decent shopping experience to the users, amongst other things. But to do that, you’d need to know why people leave your store without buying anything. So, here’s a list of the most common reasons why people decide to defer their buying decisions or give up on your store altogether.
Bad Placement of Product Features
This is one of the major reasons why a lot of websites lose consumers and do not know about it. So what if you have a perfect design and great SEO strategy in place? If your audience does not understand the product benefits clearly on the website, then they will not move down the sales funnel.
Since your customers can’t pick up and handle products in your online store, you need to use descriptive, yet precise words and pictures to make them confident they know exactly what they’re purchasing. Provide photos of each product from opposing angles and showing scale. If a product comes in different colors or variations, include photos of each option. In the product description, give as many details as you can. List the measurements, materials, durability, origin, and special features such as accessories.
Make it even more interesting by telling a short tale about the product’s history, design inspiration, or unique craftwork. Adding these extra details will help your SEO too, so it’s a win/win. Users also want to know about the different features of the product and compare it with other similar products. If you have failed to upload the necessary information, the customer may veer towards a provider that has taken the pains to deliver enough information.
The Pages of Your Website are Loading Too Slowly
Shopping online on slow internet connection can be a real pain. Yet, there are lots of users around the world who embark on an online shopping expedition, burdened with slow internet speed. For such users, heavy website pages are a bane— they tend to time out or crash, making it impossible for the users to complete a purchase. All that perfect content and brilliant graphics will not help if they take forever to download. There are so many fancy designs and scripting options available today and it seems most promising to invest in them. If you fell for a flashy website design, maybe you didn’t realize that those complex elements take longer to load. This will take visitors away within seconds. Do not go with something that looks flashy. Instead, keep it simple and delete any element that takes too long to load.
Your Website Is Not Easy To Use
Statistics suggest that 25% users leave without buying, simply because the website is too complicated for their understanding. With all those complicated registrations, disruptive advertising and complex check-out tantrums, visitors simply lose interest. They will hop on to something that doesn’t require them to forcibly sign up to be there. This is why your visitors are probably moving to your competitor’s website.
You can solve this problem by finding out what is making your visitors leave. To solve the problem, you first need to look at when your visitors are leaving, that is, is it the shopping cart they leave, or a specific page that is causing them to leave. There is analytics to give you a clear picture of what is happening. Make the shopping experience easy and enjoyable. Do not make your visitors take too many steps or fill up long registrations. Keep the check-out process quick and you will see the numbers of conversions rise.
Too Many Ads On Your Website
If you have suffocated your visitor’s vision with pop-ups, you are sure to lose them within the first few minutes of engagement. And if your ad is the first thing they see, it’s a bad idea. A lot of times websites cover their content that brought the visitors there. And the last mistake is giving your ads more space than they deserve on the page. The easiest way to fix this is to run ads that are smart and maximize attention on your website. Do not have random banners hanging on the top that scream for attention. An interesting ad can always get you the right leads.
You are Using an Outdated Design
Sad but true. Just when you thought you had picked a perfect design for your website, the marketers simply rejected it saying it’s outdated. A site’s design can have a big impact on its trustworthiness. And design trends keep changing. They are never the same. For instance, sliders with meaningless call-to-action options are outdated. No one wants to touch them. They scroll too fast and so many times, your visitors miss the message.
If your content is not legible, it is useless. Do not use typefaces that are too exaggerated. Avoid those over bright colors and fluorescents. Use typography that is simple and easy to understand for your customers.
Your Navigation Structure is Unclear
Probably you are complicating things too much. People are coming to your website, but are lost in a maze. The information is not clear as quickly as it should be. Unclear navigation simply means bad user experience. You get on a website and you are not able to find anything; instead, you are working your way through a useless maze of bad navigation options. Keep it simple. Think of it this way, if you were a customer, how would you want the navigation to work? Poor navigation does not work in the favour of SEO.
Lagos cancels parade, opts for a low-key celebration of Independence Day
Due to the threat of the novel coronavirus, the Lagos state government has said it would observe a low-key celebration.
Lagos State government has opted for a low-key celebration of the 60th independence anniversary of the nation. This decision is due to the ravaging effects of the COVID-19 pandemic, which is still with us.
This statement was made by the Government of Lagos State today, via its official Twitter account.
The Lagos State Government has opted for a low key celebration of the 60th Independence Anniversary due to the ravaging effects of the COVID-19 pandemic, which is still with us.@jidesanwoolu @drobafemihamzat @gbenga_omo @gboyegaakosile @Mr_JAGss #LASG #ForAGreaterLagos pic.twitter.com/xDzMGWig7w
— The Lagos State Govt (@followlasg) September 30, 2020
Governor Babajide Sanwo-Olu has directed that the planned Independence Day Parade at the Agege Stadium by 9 a.m and other activities that involve the gathering of more than 50 people should be canceled.
He congratulates Lagosians on this auspicious occasion and strongly advises that they should celebrate quietly at home and pray for the country. He asked that they should also observe the COVID-19 protocols, including wearing of face masks to protect themselves and their loved ones.
The Governor urges Lagosians not to let down their guards on COVID-19 so as not to reverse the gains that the state has made in fighting the disease.
The governor congratulates Lagosians on the auspicious occasion and strongly advises that they should celebrate quietly at home and pray for the country. They should also observe the COVID-19 protocols, including wearing of face masks to protect themselves and their loved ones.
Lagos takes major step towards delivery of Fourth Mainland Bridge
The Governor revealed that the proposed bridge has been well integrated into the overall Lagos Master Plan.
The Lagos State Government has taken a major step towards the realization of the Fourth Mainland Bridge by the hosting of the first stakeholders meeting on Environmental and Social Impact Assessment for the construction and launch of the Bridge’s logo.
Speaking at the meeting, the Lagos State Governor Babajide Olusola Sanwo-Olu, who was represented by his Deputy, Dr Kadri Obafemi Hamzat, described the event as a significant one in the joint effort to change the narrative of the socio-economic development of the State, through the provision of critical infrastructure for sustainable prosperity.
The Governor revealed that the proposed Fourth Mainland Bridge has been well integrated into the overall Lagos Master Plan in relation to transportation infrastructure, adding that the project allows for the first time, direct access from the large suburb of Ikorodu to the Island and the Lekki Free Trade Zone area.
Sanwo-Olu disclosed that the state government reactivated the construction of the bridge in October 2019 with the development of a 6 step process that will lead to the selection of a suitable concessionaire in line with global best practices. He noted that the present administration has left no stone unturned in ensuring that the strategic project becomes a reality.
The Governor emphasized that the stakeholder-engagement and consultation on Environmental and Social Impact Assessment was a precursor to the third step, which will involve issuing a Request for Proposal to the six consortia for the presentation of their respective financial proposals and methodologies for carrying out the project.
According to him, “The stakeholders’ meeting was organised to open the project to further inputs, comments, ideas and observations for incorporation into the ongoing social and environmental impact assessment. We hope the meeting would boost the acceptability and implementation ratings of the 4th Mainland Bridge in line with global best practices”.
In her welcome address, the Special Adviser to the Governor on Works and Infrastructure, Engr. Aramide Adeyoye stated that the meeting was another bold step by the present administration towards ensuring the buy-in of Lagosians into the government project and another fulfilment of the promise of Mr Governor to adopt inclusiveness as a tool for governance.
While giving assurances of his unalloyed support towards the project, the Minister for Works and Housing and former Governor of the State, Mr Babatunde Raji Fashola, represented by Dr Adetunji Adeoye, commended Lagos for the construction of the Fourth Mainland Bridge, adding that the construction will create a lot of activities and job opportunities for residents.
The Minister of State for the Environment, represented by Mrs Oluwatoyin Agbenla, described the Fourth Mainland Bridge as an endearing project to the citizens, which will be executed with the highest levels of environmental sustainability.
Nairametrics, last month, reported that the Lagos State Government has shortlisted 6 companies for the design, development, construction, operation, and maintenance of the Fourth Mainland Bridge. This followed the government’s issuance of a Request for Qualification (RFQ) in February this year. The 6 companies were said to have completed the technical and financial capacity requirements.
Lagos State said it will announce the selection of the next stage in due course, even as the RFQ will be given to the pre-qualified bidders.
The Fourth Mainland Bridge is a 37.4km freeway subdivided into three sections namely Island Section, Lagoon Section and Mainland Section. It will commence from Abraham Adesanya Roundabout in Lekki through Ajah and Langbasa areas, crossing the Ado Badore Road before arriving at the Lagoon shoreline.
The road crosses the Lagoon via a 4.5km Lagoon Bridge landing between Bayeku and Ijede villages, passing through Ikorodu-Epe expressway to further link Isawo Road and from there to Lagos/Ibadan Expressway.
A major step towards the realisation of the Fourth Mainland Bridge was, today, taken by the State Government with the first stakeholders meeting on Environmental and Social Impact Assessment for the construction and launch of the Bridge’s logo.@jidesanwoolu#ForAGreaterLagos pic.twitter.com/E4XPivJOxd
— The Lagos State Govt (@followlasg) September 29, 2020
Exclusive: I put up my house as collateral to save HealthPlus – Bukky George
Bukky George sits with Nairametrics to discuss the crisis that has rocked HealthPlus Limited.
The founder and ‘CEO’ of HealthPlus Ltd, Mrs. Bukky George, revealed she put up her house as collateral to help fund operations of the company she founded in 1999. She revealed this to Nairametrics, in an exclusive interview granted to our Analyst, at Southern Sun, Ikoyi, Lagos.
The Nairametrics’ Lead Analyst sat with Mrs. George, to get a first-hand account of her side of the story, that has pit Private Equity investors from the UK, against the Founder of a business seeking cash to expand their operations.
Nairametrics asked a range of questions, some of which she preferred not to respond to as the matter was still in court. However, in one of the remarks, she confirmed that she had to put up her house as collateral, to get funding from a financial institution. She also implied that the Private Equity firm’s modus operandi was to starve her company of funds, so they can watch the business falter, allowing them to buy on the cheap.
“When the funds stopped coming, I had to put my house as collateral, and my personal guarantee is also collateral too. Apart from the money they invested, they don’t have much to lose, but I have everything to lose. When the funding never came, I invested my life savings.”
She emphasized that the modus operandi of some of these investors is, “They come, they pledge, give you some money, and stop. When the business dies, they buy at peanut.”
According to Mrs. George, the failure of the private equity firm, Alta Semper, to disburse the balance of the $18 million, hampered the operations of a once-thriving business. They paid less than half of the total sum.
“The agreement is to fund our operations without delay. The objectives are the premise of the balance funds. However, 18 months on, the balance is still outstanding. We could not meet our target, because more than half of the funds has not been released to us. We were doing well in the first year of the deal, but the DNA changed after 1 year,” she said.
She also hammered on how Alta Semper starved them of working capital, resulting in their inability to stock their shelves with drugs. Saying, “We had board meetings, they are the financial gurus. They saw the working capital and our cash flow and made no comment. I would not fight if I am not sure of winning the case. They were watching us dwindle. We needed to buy drugs on our shelves, but we couldn’t get the fund. We spoke every week, but they kept promising that they will fund me in two weeks. Our agreement indicates that we were joined at the hips, that is, they can’t make decisions without my consent and vice verse.”
Mrs. George insisted that the technical agreement she had signed with Alta Semper, required that they perform certain obligations, which they have failed to fulfill, leading to her decision to go to court.
“We signed a technical agreement, they had obligations but failed to achieve one. I can’t go into details, because we are in court. When I put it down in writing, they compelled me to retract it. When I complained about what is not going right, they stayed mute. I had no choice but to go to court,” she stated.
She also provided her own view of why the other two directors, former Chairman, Dr. Ayo Salami, and Mr. Deji Akinyanju had resigned from the board.
Saying, “The Chairman resigned last week Thursday, another Director resigned 5 weeks ago (that is my nominee Director). A day after the Chairman resigned, they swooped in when we didn’t have a constituted board. They had asked the banks to hijack our account, but they denied it, requesting board resolution, and approved minutes for the meeting. They have not been able to provide that.”
Mrs. George also claimed that the employees of HealthPlus were on her side because she is a ‘good boss’, which is why they avoided meeting with representatives of Alta Semper.
“When they called staff for a meeting on Friday, everybody ignored the call. They tried a zoom meeting, everyone ignored it. If I am not a good boss, don’t you think they would have rushed to the meeting?” she asked.
Nairametrics maintains a neutral stance in this matter. We have also reached out to the representatives of Alta Semper to get their own side of the story. We will keep you updated, as it unfolds in the coming days.