Onga, Nigeria’s leading seasoning brand, transcended expectations at the 2025 AMVCA Cultural Day, orchestrating a vibrant, ‘‘Festival of Flavours” that deeply celebrated and promoted the essence of African identity.
This auspicious event, dedicated to honouring creative talents, was transformed by Onga into an unforgettable cultural spectacle, demonstrating that the heart of African heritage beats strongest when seasoned with music, fashion, cuisine, and tradition.
The lively event commenced at the Onga Village, where guests indulged in a sumptuous spread of authentic African meals. Dishes such as Egusi & Yellow Garri, Miyan Kuka & Masa, Amala & Ewedu, Banga soup & starch, Ofada with Ayamase, and succulent goat meat, paired with refreshing palm wine, offered a true culinary journey. The rich aromas and exquisite flavours captivated attendees, setting the stage for a day of immersive cultural appreciation.
Amidst this celebration of flavours, familiar faces embraced the vibrant atmosphere. Enioluwa, the renowned content creator and energy distributor, paired his infectious charisma with a hearty plate of “Ongalicious Jollof,” underscoring the brand’s belief that delicious meals are fundamental to our culture. Bam Bam, the seasoned actress popularly known as Achalugo, brought an air of poise and pan-African elegance to her role as the event host, expertly connecting various African tribes and creatively bridging traditional and modern storytelling. Stan Nze, more than just a host, embodied the spirit of African culture through his stunning traditional attire and energetic dance moves, captivating the audience.
Onga further elevated the Cultural Day with the “Onga Owambe Moment,” featuring the electrifying sounds of Segun Johnson. This segment had celebrities and guests on their feet, dancing joyfully to African rhythms with the spraying of Onga Culinary notes. Throughout the event, Onga ensured that every dish served was bursting with a captivating aroma and rich flavour, truly bringing the essence of African cuisine to life.
Adebola Williams, Marketing Director, Promasidor Nigeria Ltd, highlighted Onga’s enduring commitment, stating in a speech, “This year marks the third year of Onga’s partnership with AMVCA. We will continue to promote our storytelling, African creative talent, culture, values, and traditions at these awards.”
Beyond this vibrant cultural demonstration, Onga proudly sponsored three pivotal categories at the AMVCA Gala: Best Indigenous Language (West Africa), won by Lateef Adedimeji for “Lisabi”; Best Scripted Series, awarded to “Inside Life”; and Best Non-Scripted Series, claimed by “Wa Milele.” This sponsorship further reinforced Onga’s unwavering commitment to championing authentic African stories and languages.
Oladapo Oshuntoye, Culinary Category Manager, Promasidor Nigeria Limited, remarked, “Onga’s presence at the AMVCA Cultural Day was a true celebration of African identity, engaging all the senses and showcasing how culture, food, and entertainment can come together in a flavourful experience. Onga believes deeply in African culture and storytelling, which is why we partnered with one of the best projects that rewards and protects our heritage.”
From the vibrant Cultural Day to the main Awards Gala, Onga seamlessly immersed itself in every facet of the event, championing African identity with unparalleled elegance, energy, and essence.
If you missed this year’s edition, here’s your friendly alert: next year, when you catch a whiff of something rich in great taste, great aroma infused with African cultural heritage, you’ll know. Onga is seasoning the culture again, because where culture lives, Onga champions.
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About Promasidor Nigeria Limited:
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 to pursue his African dream in Zimbabwe. It has since grown to establish a significant presence in over 30 African countries. Promasidor Nigeria has achieved tremendous growth since commencing operations in 1993, with its flagship brand, Cowbell, becoming a household name across Nigerian homes. Promasidor produces, distributes, and markets a quality range of affordable, delicious, and wholesome products across the country, bringing joy to millions of consumers. Its portfolio includes Onga seasoning, Cowbell Dairy products & Beverages, Loya & Miksi Dairy products, Top Tea, Twisco Cocoa Beverage, and Kremela.
