Union Bank of Nigeria Plc (Union Bank) unveiled a new brand identity at a launch event in Onikan Stadium, Lagos. The bank says the idea is to create a refreshed brand that is in line with Union Bank’s strategic ambition to become a highly respected provider of quality financial services in Nigeria.
Speaking at the unveiling of the new identity, the Chief Executive Officer and Managing Director of Union Bank, Mr Emeka Emuwa, said
“We believe that critical milestones we have achieved in the past three years have laid a solid foundation for us as a bank. The launch of this refreshed identity signals a new phase in Union Bank’s transformation as we set our sights on attracting a new base of customers while remaining focused on providing simple and smart banking solutions to all our customers.”
Union Bank has been a trusted name for Nigerians for nearly a century and we will continue to leverage our heritage as we embrace a rapidly changing world
Meaning of the Logo
The Head, Corporate Affairs & Corporate Communications, Ogochukwu Ekezie-Ekaidem explained the meaning of the logo as;
“Union Bank is one of the longest standing financial institutions in Nigeria and our new identity pays homage to our past and carries with it our proposition for the future. In developing the new identity, remaining true to our brand proposition of simplicity was foremost in our minds. Our iconic white stallion, which represents strength and passion, is now in motion, cantering forward with energy and dynamism. We have introduced a modern typeface and updated our colour to a fresher and more vibrant blue. Finally, we have included patterns to infuse a contemporary feel to the overall identity,” she concluded.