Pricing strategies

10 pricing strategies you need to know as a small business owner

It takes more than calculating your costs to set a price. The right pricing strategy requires research and understanding consumers and the market.

NAFDAC’s 50% reduction in cost of product registration is good for MSMEs

@NafdacAgency has slashed the fee of registering products by 50%. This was announced by Mr Venatus Ihekire, NAFDAC’s Assistant Director, Food Safety and Applied Nutrition.
Kayan Mata

Nigeria’s sex enhancing market is raking in millions in sales

Nairametrics took a special interest in the Kayan Mata business, which is about products commonly used to boost sexual performance among women. You will not believe how this business is low-key making many millionaires!
Nigerian SMEs

Konga’s former CEO, Sim Shagaya, explains the main problems facing SMEs

Nigerian serial entrepreneur and former CEO of Konga, Sim Shagaya, has shared some insights into the challenges facing Nigerian entrepreneurs today.
lessons for entrepreneurs

The Founder: 8 important lessons every entrepreneur needs to learn

The 2016 movie The Founder is packed with important lessons for entrepreneurs. It draws open the curtains and takes you behind the scenes, revealing the secrets to how Ray Kroc turned McDonald’s into one of the biggest fast food restaurants in the world.
Godwin Emefiele, CBN, Textile

CBN offers corps members loans for a 7-year tenor

CBN has promised to offer loans to National Youth Service Corps (NYSC) members for a 7-year tenor, for the startup of small and medium scale businesses in an effort to curb unemployment rate in the economy. @cenbank @nysc_ng
Five factors stopping you from starting a business

Five factors stopping you from starting your new business and the way out

I know how difficult it can be to resolve to start a business. And when you have little or no education/experience on how to run a business, it becomes even more challenging.

Yamaha and Novastar Ventures lead’s $7 million capital raise

Motorbike hailing service,, has raised $7 million funding. This round is led by Novastar Ventures, with the participation of Japanese manufacturer, Yamaha.
Mastercard buys Jumia shares, Jumia get $56 million from Mastercard, Jumia NYSE IPO listing, MTN, Jumia Investors

DEAL: Jumia has sold its real estate assets portal to EMPG’s Mubawab

Dubai-based Emerging Markets Property Group (EMPG), Mubawab has secured the purchase of Jumia's North-African real estate portal, Jumia House.
How to respond to negative reviews about your business

How to effectively respond to negative reviews about your business

Before we dive right into how to respond to negative reviews about your business, it is important to note that what you say and how you say it matters a lot.
Should Gokada and be afraid of ORide?

Should Gokada and be afraid of ORide?

ORide is fast penetrating the market by leveraging on the N100 bonus offer to any destination of any distance within Lagos. This move has attracted the competitors’ customers, at least if not for anything, till the promo offer ends. 
Epileptic Power Supply

SMEs are suffering due to Nigeria’s epileptic power supply – MAN

The Manufacturers Association of Nigeria (MAN) has spoken out against the hardship Nigerian businesses (especially Small and Medium Scale Enterprises) are going through in recent times as a result of epileptic power supply.
Africa Development Bank

Nigeria to benefit from AfDB’s 3.2 million Swiss francs

Nigeria is among the countries that will benefit from the 3.2 million Swiss francs that was recently donated to the African Development Bank (AfDB) by the State Secretariat for Economic Affairs of the Government of the Swiss Confederation (SECO).
The CBN Building, Abuja - capital inflows

CBN to commence disbursement of N500 million fund to creative sector

The Central Bank of Nigeria's Bankers Committee is now ready to begin paying out the N500 million loans to creative industry SMEs under the Creative Industry Financing Initiative.
Tax Waivers for startups - Emotional intelligence

This WorldRemit’s product is a go for SME business owners

In a bid to make international business payments faster and easier, digital money transfer company, WorldRemit, has launched WorldRemit for Business.
MEST Africa Summit, Microsoft credit

Three African Startups win $75,000 from Microsoft and MEST Africa

Three African Startups have won $75,000 at the just concluded MEST Africa Summit in Kenya. The event was meant to have one winner, but organisers chose to award the three finalists of the MEST Africa Challenge.
TrukrTech emerges winner at TechCircle’s 2019 Pitch2Win competition

TrukrTech emerges winner at TechCircle’s 2019 Pitch2Win competition

Ghanaian startup, Trukrtech, has emerged the winner of TechCircle’s Pitch2Win competition, 2019. As a result, the company received equity-free funding valued at N1 million.
Extramile Africa to drive financial inclusion with N4 million soft loans

Extramile Africa to drive financial inclusion with N4 million soft loans

Fintech firm, Extramile Africa, has offered N4 million worth of soft loans to drive financial inclusion and social empowerment for Micro, Small and Medium Enterprises (MSMEs).
insurance covers

Try these insurance policies if you own a business

Unforeseen circumstances that occur anytime when it comes to running a business. However, with the right insurance covers, you can scale through such times without tears.
Coronation Merchant Bank

Equity culture is the solution to financing SMEs in Nigeria – Abu Jimoh

The CEO of Coronation Merchant Bank, Abu Jimoh, has advised Small and Medium-sized Enterprises (SMEs) on the need to embrace equity financing forSMEs.
Diamond Business Advantage

Diamond Business Advantage: A financial product to help MSMEs attain full potential

Lack of credit facility has, for long, been a limiting factor for entrepreneurs in Nigeria. But that can be fixed with the Diamond Business Advantage proposition powered by Access Bank.
Should I quit my job to start a business?

Should I quit my job and start a business? Yes, if you pass these...

Are you ready to quit your day job to run a business of your own? This is a question most entrepreneurs often find themselves struggling to answer. If you are one of them, here are four things you must consider. 
Fragrance Oils Business in Nigeria

Young Nigerians are making quick money selling fragrance oils

Ever so often, we witness the establishment of many low-funded businesses, as people find ways to make money or create side incomes for themselves. In Nigeria, small businesses can arguably be referred to as the bedrock of the economy.
Akin Alabi, SME, small business, Advertising, Ad Campaign, NairaBet

NairaBet’s CEO has an interesting business idea for you

The Founder and former CEO of NairaBet, Akin Alabi, recently shared a new business idea via his Twitter page, whilst urging his followers who are capable of it to harness the idea.
Why your business should define its target market

Why your business should define its target market

Simply put, your target market is the group of people you’re making your products and services for. Other terms used to describe this group are "target audience" and "target customer."
SMEs Nigeria

How adequate investment in SMEs can unlock Nigeria’s economic potentials

For a long time, economic experts around the world have been reiterating the need for countries to harness the potentials locked in the SMEs sector towards boosting the GDP.
Start-ups Funding Rounds

From Pre-Seed to Series D: Startup Funding Rounds Explained

Raising equity funding for your startup is a long, difficult, and often demoralizing process. However, if you are successful, you walk away with money that will help your startup grow and become everything you hope it could become.
venture capital

Tips on how SMEs and startups can secure venture capital funding

We have put together a couple of tips to help founders and entrepreneurs, so that the next time you pitch to a panel of Venture Capital investors, you can “kill it” and walk away with the cheque.
Leo Stan Edeh

Does Nigeria really need disruptive entrepreneurs?

Recently, there was trending news about Zinox Group's Chairman, Leo Stan Ekeh, calling on Nigeria to embrace disruptive entrepreneurs as a means of achieving immeasurable economic growth.
MSME's, Development plan

14 ways to turn your small business into an asset of value

As an entrepreneur, there’s only one goal you should be aiming at – "To turn your business into a wealth-creating asset of value.’’ This perspective is according to renowned Venture Capitalist and Business Growth Accelerator, Pavlo Phitidis. 



ENI’s MD is furious after being linked to Nigerian fraud case

Claudio Descalzi, the Chief Executive Officer of the embattled Italian energy firm, ENI S.p.A, has instituted legal action against Piero Amara, the company's former legal adviser whose recent testimony allegedly defamed the CEO.
Mr. Biggs restuarants in Nigeria, Mr. Biggs resturant address in Nigeria, Mr. Biggs office, Quick Service Restuarants in Nigeria

46-years after, Mr. Bigg’s is not so big anymore

From the late 1970s to early 2000s, @mrbiggsng was the most sought-after fast food restaurant, but 46 years later, the company is gradually winding up, becoming a fading memory in an era of competition; the fall of this giant will, however, cost Nigerians a lot.
President Muhammadu Buhari, new minimum wage

FG’s new minimum wage implementation does not apply to everyone

President Muhammadu Buhari has ordered the immediate implementation of the N30,000 new minimum wage, but it is not for everyone.