The bank has announced that customers will now have the option of receiving transaction alerts in their Twitter direct messages inbox.
Before now customers can only receive transaction alerts as text messages on their mobile phones and as e-mails. This is the first time any bank in Nigeria will offer customers a third option of receiving their transaction alerts via their twitter handle.
However, UBA Twitter Notification Service will not replace the current SMS alerts system in place for all of the bank’s customers, but will complement it for added convenience for all those who subscribe to the service.
“Twitter is increasingly becoming a popular means of communication especially among the young adults. As a highly innovative bank, we are giving the Millennials, who are increasingly banking with us an option to get transaction alerts on their preferred platform” said Rasheed Adegoke, UBA’s Director, Information Technology.
UBA customers seeking to receive twitter powered transaction alerts through their twitter account should visit the UBA Group website or the UBA twitter page to register.
On the UBA Group website, customers will be requested to; click on the Twitter notification service page; enter their account number; click on submit.
By following the displayed instructions to log into their personal account and enabling access, the customers can sign on to this service seamlessly. The alerts will only be seen by the customer, since it goes into his or her direct message box, just like an SMS message going to a phone.
The introduction of this service reinforces UBA’s growing presence and engagement with its numerous customers on social media. UBA has been acknowledged as one of Nigeria’s leading banks in the social media space.
The bank has more than 718,000 likes on Facebook, the second highest among Nigerian banks, and an increasing followership on twitter, YouTube, Instagram and Google + .
The UBA Group is a highly diversified financial services provider, with business offices in New York, Paris and a subsidiary in London. A leading player on the African continent, UBA has significant market share and operations in 19 different African countries.
What do you think? Is this a good move or just a ploy to get new followers? After all you can only DM people you follow.