In the typical startup environment, small teams with a broad and complementary skill set come together to build a company. There are dozens of skills an entrepreneur must possess — from accounting and managing a profit and loss statement to marketing and business development. If your business leverages technology, learning to code should be added to the list of skills you need for success. Here’s why:
1. Speak the language of tech. Learning to code and work effectively with technology is like learning a new language. If you plan to spend a lot of time working with technology, you should understand the language of your new environment. If you moved to China to launch your business, wouldn’t you learn Mandarin and study some of the local customs? Tech is no different. If you understand the language of the tech ecosystem, your product and business decisions will be better informed.
Related: Why I Learned to Code and How You Can in 3 Months
2. Talent evaluation. For any startup that leverages technology (don’t they all?), hiring the right team is mission critical. Your hires will be one of the driving factors of success, and if you don’t understand what differentiates good and mediocre technical talent, you’re positioning your company for costly errors. If you know how to code, you’ll have a better understanding of what to look for in a talented developer or chief technology officer.
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